2015 Mazda MX-5 Miata 25th Anniversary Edition Sells Out Within 10 Minutes
IRVINE, Calif., May 20, 2014 -- The microsite countdown was set to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully reserved. The pre-order program was set to run through 11:25 AM PDT on May 31, 2014 or when 250 customers were registered, whichever came first. The extended end date proved unnecessary as the consumer anticipation and fervor with which the limited-edition model was sold was not entirely unexpected but a pleasant surprise nonetheless.
"It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted 'Thank you' to every MX-5 fan – former, current and hopefully future," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). "The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver's car and we hope to continue to build upon its dynamic legacy for generations to come."
Faster than the dial-up connections of yore, 250 registrants accessed the 25th anniversary pre-order microsite. Registered customers will be contacted directly by MNAO, of which the first 100 verified will be given the opportunity to pre-order an anniversary model. Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction. The anniversary model will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year MX-5 Miata lineup.
Pricing for the MX-5 Miata 25th Anniversary Edition starts at $32,205 MSRP vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for those equipped with an automatic. There are no additional packages available and all anniversary models are equipped with a Power-Retractable Hard Top.
Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.
About Mazda North American Operations Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
Jodie Kidd and David Blakeley take top spot for Jaguar entries in Mille Miglia 2014
On the morning of 1 September 1937, at the height of the battle between the United States and Great Britain to be the fastest nation on water, British speed record pioneer Sir Malcolm Campbell headed out onto the calm blue waters of Lake Maggiore on the Swiss-Italian frontier. Pointing the nose of his Bluebird K3 hydroplane boat south, powered by Rolls-Royce’s R-engine, he established a new water-speed record of 126.32mph. The following day he went one better, piloting his craft to 129.5mph, emphatically breaking the United States’ five-year stranglehold on the world water-speed record. Campbell’s momentous achievement captured the world’s attention and reaffirmed Rolls-Royce R-engines’ record-breaking superiority after triumphs on land and in the air.
Celebrating this incredible act of British ‘Derring-Do’, Rolls-Royce Motor Cars Bespoke department has created the Waterspeed Collection, 35 specially designed Phantom Drophead Coupés. Echoing the cutting-edge technology employed in the construction of the K3, only the finest contemporary materials have been used to furnish the Waterspeed Collection. Brushed steel perfectly complements an exclusively developed Maggiore Blue colour scheme. Perfectly book-matched open-grain Abachi wood veneer evokes the sense of a boat effortlessly gliding through water at pace, whilst the exterior coachline and laser etchings inside the car bring Campbell’s ‘Bluebird’ motif back to life.
“Sir Malcolm Campbell’s successful pursuit of world-speed records on land and water were the result of his commitment to the most exacting standards of British design and engineering excellence,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Such attributes are hallmarks of every Rolls-Royce motor car, ensuring the marque’s position at the pinnacle of super-luxury manufacturing. This special Collection serves to display the breadth of Bespoke personalisation available to every Rolls-Royce customer.”
▪ Swift and safe strategy works for British duo Jodie Kidd and David Blakeley on their debut drive in celebration of ‘The most beautiful race in the world’
▪ A series of Mille Miglia highlightsfilms now launched online, including interviews with Jay Leno, AC/DC frontman Brian Johnson and Jaguar Design Director Ian Callum